Building A Great Real Estate Career in London Ontario

The Great Mystery of Real Estate Sales For Most Agents

2013-04-27T15:42:00Z

For REALTORS, Why It’s Harder to Make a Decent Income than It Should Be. Part 1 I just interviewed 2 agents who wanted to join my brokerage this week. Both were decent, honest, hardworking individuals who were frustrated, disillusioned and ready to hang up their real estate licence. Why? You would think, with the large number of amateurs in this business, those unethical agents causing horror stories, taking advantage of homeowners, screwing up transactions or to be gentle (messing up transactions),...(read more)

REALTORs, Are you Afraid of The Phone?

2013-04-24T19:01:00Z

Chances are you do have everything that it takes to succeed. Most likely you do have knowledge and the experience and the expertise that would make you successful. However, you probably also have some doubts and self limiting beliefs. The purpose of this article is to empower you and to strengthen your confidence in yourself so that when you ask yourself the question, “Do I have what it takes to succeed?” You will end up with a resounding yes. A Tip: Write a list of the qualities that...(read more)

The Right Realtor Attitude For Success in London Ontario

2013-03-16T20:48:00Z

Success in real estate sales, as in all of life, starts by first developing and maintaining an expectant attitude of success. Simply put, all top performers expect that they are going to succeed, and because of this they consistently take the actions that lead them to achieve their goals and become successful. It is their mental attitudes that allow them to meet obstacles, set backs and temporary failures with a new resolve to keep trying, or to try something different, until they succeed. That’s...(read more)

What One Change Would Make a Huge Difference in Your Real Estate Career

2013-02-04T19:03:00Z

If you could pick just one area of your real estate business that needs improvement, what would it be? I was going through my files the other day and I came across this gem of advice on how to improve your real estate business one step at a time. I have to apologize profusely here to the author, I don’t know who he or she is. So in all fairness, below are what this coach or trainer wrote and I thank you and hopefully you will as well if we can find out who did write this. Ty Lacroix Broker...(read more)

The Real Difference Between a Client & a Customer

2013-01-28T19:21:00Z

The true meaning of the difference between a client and a customer in real estate. Most dictionaries definition of these two, seeming similar words is: Customer: One who purchases a commodity or service. Client: One who is under the protection of another. When you start to “serve” clients (protect them) rather than “sell” clients, any difficulties in your real estate business success will disappear. What exactly does “under your protection” mean? In this case it...(read more)

The ABC's of a Listing Appointment

2013-01-21T14:56:00Z

Why do some agents get 90% of their listings when they go on a listing appointment and others don’t? As Darryl Davis explains it, the ABC that most agents use is: A: ask for the listing B: then beg for the listing C: is the cue to cry for the listing! Pretty harsh but in some variation, not far from the truth, is it? How about: A: appointment: be on time, be prepared, be in the present B: build rapport, why do they want to sell, when, how, what is important to them, price or time, do they like...(read more)

How to "Make It" in Real Estate Sales

2013-01-14T15:31:00Z

Over the years I am asked constantly by my peers and clients what it takes to be successful as a sales person in real estate. Skills and ability are teachable and easily learned, if not from the licensing board, from our local real estate board, from the hundreds of gurus or coaching programs out there. Now, good habits seem to be a stumbling block. Habits such as returning phone calls in a reasonable time, prospecting, marketing, adding new acquaintances, learning and being grateful that we as a...(read more)

4 Easy Things to do, but very few do to Increase Their Real Estate Business

2013-01-07T17:22:00Z

Here are 4 easy things to do that will make your real estate career enjoyable, profitable, fun and reduce stress. Because they are easy, they are also easy not to do. Perform a random act of kindness once a week. Open a door, give away a good parking spot, give a child some extra attention, or buy a coffee for the person behind you… anything that will make a moment brighter for someone else. Those 52 acts of inspiration will enrich your life as well as others—and may just prompt the...(read more)

Why Switch Real Estate Companies?

2012-12-17T11:44:00Z

If you are confident enough in your own sales abilities and you feel that people will want to do business with you regardless of which company you are working for, walking away from the prestigious company or large national brand in favor of putting more money in your pocket may be the best call. For veterans who have been in the business 10-20 years or more you may consider working for a much more entrepreneurial company. There are many companies out there who are owned and run by people who are...(read more)

10 Tips from 10 Real Estate Coaching Gurus

2012-12-10T11:32:00Z

Ten experts share their smartest survival strategies for today’s market “The smart ones ask when they don’t know. And sometimes when they do.”Consider these wise words from Malcolm Forbes, a man who clearly knows a thing or two about surviving financial storms. 1. Industry icon Floyd Wickman: Well, I believe that’s a three-part formula. First, work each week (we could stop there and increase production by 38%)… on bringing in saleable listings. That means getting...(read more)

Want to Increase Your Real Estate Commission With Every Transaction?

2012-12-03T11:02:00Z

Would you like some useable positioning and marketing strategies, to instantly give yourself a ten to fifty-thousand dollar pay raise over the next 12-months? Requiring no extra work. No hocus-pocus. No extra clients. No extra money spent on marketing and advertising. From every real estate transaction you do, from this point forward, you’ll make and collect an additional one to three thousand dollars. You may be asking how quickly. It’s a known fact there are only three ways to grow...(read more)

Can You Take Criticism in Real Estate Sales?

2012-11-26T11:50:00Z

If you haven't noticed, a lot of normal people and even real estate sales people are allergic to success. Even downright suspicious of success. Since they don't know the first thing about how money is really made, they think anyone who makes a lot of it in a short period of time must be a snake oil salesman or doing something illegal. One of the things it does require, however, is a THICK SKIN . In fact, the inability to grow a thick skin has doomed more would-be highly skilled real estate...(read more)

Practicing Real Estate Sales a Different Way

2012-11-19T12:12:00Z

Probably like you, early in my real estate career- I was led down the primrose path. My broker taught me: long hours, stress, sacrifice, fatigue...60, 70, even 80 hour weeks...taking any client I could get (too often, ungrateful, disrespectful, low-quality bargain hunters more interested in me being their "whipping boy" than expert advisor and their taxi driver)...an empty cheque book and badly bruised self-esteem at the end of every week. I was told by some to advertise more and be patient,...(read more)

How Do You Treat your Real Estate Clients?

2012-11-12T11:54:00Z

Stop for a moment and think about the last time you had a great experience with a salesperson. Take it a step even further and ask yourself the following few questions: 1. What was that salesperson focusing on? 2. How did they behave toward you? 3. What was their body language like? 4. Did they tell you all about themselves, or ask you questions about you and your needs? 5. Did you feel comfortable? 6. Did you feel safe? 7. Did they provide value and great service? 8. Would you use their services...(read more)

How You The Real Estate Agent Makes The Real Estate Market

2012-11-05T11:28:00Z

It Does Not Matter What The Real Estate Market Is Doing! It is What You are Doing That Matters! You make your own market. No matter the news. No matter how “downward trending” the statistics may be. No matter what anyone else says. Your market is the one you create for yourself . Most agents do just what all agents seem to do. They sell based on the seasons. When the “busy” season rolled around, they were selling at fever pitch. But when the “slow” season started,...(read more)