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At the heart of all real estate transactions, there is a real estate
sales person who has developed the relationship with a customer, who in
turn became that agent’s client. The real estate business is a very local,
“what’s going on in your city” type business. A recent CREA study indicated that
87% of buyers and sellers are more apt to choose the sales representative and
not the brokerage!
There is a huge change occurring in this
industry and that is that the big brokerages and franchises don’t actually
control the customers, their associates’ do.
So the goal of you, the real estate
sales representative, is to work with a brokerage who believes that you
are the central reason that the firm is or should be successful, not the
company.
Look around you and keep in mind that this is
not the goal of many real estate companies who might have you believe that they
are the reason you have success!
As you gather some answers & gather your
thoughts about your career in real estate, the real
estate brokerage you should be with will become “loud and
clear.”The choice will be easier to make, and you should be well prepared to
meet the challenges and opportunities in one of the last great bastions of
capitalism!
Also ask yourself, for these 70/30, 80/20
90/10 splits and so called 100% splits where you are nickel dimed to death, it
is you who brought the client as a buyer or seller, shows property or arrange
for showings on your listings and all the other 101 things on your to do list
and then in the end, you give away 10, 20 or 30% of your commission for the
privilege of letting your brokerage allow you do 97-99% of all the
work!
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