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When I started this real estate brokerage and to this day my goal for the brokerage and myself was not to be the largest real estate company in London, not to have the most sales representatives, not to have the fanciest offices and multiple locations or to be number one in sales volume.
I believe it is absolutely critical that a company and its associates understand what you can be the best at. Every company would like to be the best at something but very few companies have the insight and egoless clarity (coined by Jim Collins, author of Good to Great)- what they actually have the potential to be the best at and, what they cannot be the best at.
For us we constantly day in and day out strive to improve and add skill sets which will enable our buyer and seller clients to meet their goals without undue stress or confusion or left in the dark. All real estate representatives offer due diligence, we give due diligence.
As the Broker of Record and Owner of Envelope Real Estate Brokerage Inc., my personal standards & the standards I have set for the company are as follows:
We know our target customer. We understand their pain points. We offer simple, clear solutions for them. We operate from a set of core values and weigh every decision against them. We never waiver. Our agents abide by that commitment from day one.
Until these things are practiced like a religion they are, well, just things. Brands are created when peoples’ perceptions, interpretations, thoughts, gut feelings, and beliefs are in line with a company’s vision of itself.
Here are just a few of the steps I use to build this business and help share my knowledge, to infuse some flair mixed with a little eccentricity. Just enough to push the envelope. To innovate. To attract people who are cut from a different cloth.
Hire the best, not the most. And when I say best, I don't mean some top producer who has his or her ego (I mean picture) plastered all over town on billboards, buses, benches and #1 this or # 1 that. I recruit people who are passionate about my vision and give them real training in real business skills: negotiation, property marketing, management and more. No "quick trainings" or "boot camps" for my people. My commitment to agents runs deep.
I attend to their continued education. Not on the things they should already know, like how to use a computer or how to write an offer capably or do a proper listing or buyer presentation. (By the way, I have over 16 listing presentations you can tailor to your comfort level, both in power point, hard copy and virtual).The ones who need help with those things can work for the other companies.
My agents know how to price homes to sell. And how to turn down a listing if the seller thinks they know better than we do. They don't jump when a buyer prospect calls without qualifying them.
Obsess on image and brand. If any of my agents have dogs,cats,bunnies or horses, none of my clients would ever know unless they asked. My people dress sharply. No muscle shirts, shorts and flip flops working with a client or coming to the office to 'do some work'.
We transact six- to seven-figure deals, and we dress like it. You don't see lawyers, doctors or talent agents walking around with earrings dangling from their lobes, shirts with their image silk-screened on them, and McDonald wrappers on the front seat of their jalopy.
You think being 5-10 minutes late matters? Not following up matters? Not being brutally honest about price matters? It matters so much it is the difference between another $50,000 plus a year in income.
Envelope Real Estate Brokerage has one goal in mind: to be so different, so special, so obviously better, that we don’t run neck and neck in market share with everyone else year after year.
Our profits (shared with participating agents) are invested wisely and not squandered on insane splits with “top producers” and ball-and-chain vendors pimping inferior products.
As the Broker of Record, I will know everything there is to know about everything I could get my mind around and if not, hire on contract someone who does know. Intellectual curiosity is underrated in our business.
If I accept young and inexperienced agents, they will be above the average beginner. Every one starting out state they have the desire to be successful, but do they have the ambition? There is quite a difference! I’d make that clear in my public messaging because when I tell consumers that real estate is the most important transaction they will ever execute, I want them to know I really mean it. And honour it.
The Envelope Real Estate brand is not built on a promise. It is built on a promise kept. Every single time. Self worth is more important than net worth
Here are some Testimonials that can attest to what we are very good at!
If you would like to talk privately, give me a call or drop me a quick note here, all enquiries will be held in strict confidence.
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